Brand manual
The most important LOMAX brand documents for download. For all internal sales representatives, partners and journalists.
Who are we?
This is an internal document used to draw out the core ideological characteristics of the company. The material is intended for everyone involved in the external (to the customer) and internal (to the employee) communication of the company.
1. Brand personification
What LOMAX would look like if it were human and what its characteristics are.
2. The soul of the brand
Since the beginning, we have believed in the amazing power of human courage and creativity. This power has always motivated us to follow innovative and original paths that enable us to create quality products and services that are in demand.
We take pride in our work that brings reliability and security into the homes of our customers.
Graphic manual
Logotype
The logotype is the main communication element of the company. We apply it to most company materials.
BASIC LOGOTYPE VARIANT / positive design
This is the basic variant of the logotype. We use it for all company communication:
BASIC LOGOTYPE VARIANT / negative design
This is the basic variant of the logotype. We use it for all company communication.
BASIC LOGOTYPE VARIANT /
negative design on corporate red background
This is the basic variant of the logotype, we use it for all company communication.
SINGLE COLOUR VARIANT OF THE LOGOTYPE / positive design
In cases where it is not possible to use the basic colour variant of the logotype for technical reasons, we use a simplified single colour design.
SINGLE COLOUR VARIANT OF THE LOGOTYPE / negative design
In cases where it is not possible to use the basic colour variant of the logotype for technical reasons, we use a simplified single colour design.
MINIMUM LOGOTYPE SIZE
The minimum size of the sign to guarantee its legibility on small formats.
When using a smaller size of the sign, sufficient legibility and impact is not guaranteed.
COLOUR BACKGROUNDS ALLOWED
The correct use of the logotype on coloured backgrounds must preserve its good
legibility and prevent a mismatch between the basic colour of the logotype and the colour of the background.
A suitable background for the logotype is white, black or corporate red.
PROHIBITED MODIFICATIONS OF THE LOGOTYPE
The following are some examples of prohibited logotype shape and colour variations.
Protection zone
The optimal protection zone "x" of the logotype is defined by the height of the letter "M".
The minimum protection zone of the logotype is "1/2 x".
Colours
Through the primary colours, the uniqueness of the company is significantly reinforced. The primary colours are part of a unified visual style and are therefore an important tool for influencing the positive perception of the brand and therefore the image of the company.
Basic colours:
 |
CMYK | RGB | PANTONE | HEX | RAL |
| 2/95/94/0 | 226/36/29 | 485 C | #e2241d | 3020 | |
 |
CMYK | RGB | PANTONE | HEX | RAL |
| 0/0/0/100 | 0/0/0 | Process Black C | #000000 | 9005 |
Font
A coherent font style is one of the basic elements of corporate communication.
It helps define a clear and consistent corporate image.
Eurostile basic font
For basic corporate communication, we use the Eurostile font in the available cuts of the font family.
For headlines and main titles it is appropriate to use the extended variant of the font – extended, for standard typefaces normal cut and for large text sizes narrowed – condensed cut.
Additional font Arial
As a supplementary font, we use Arial in the available cuts of the font family.
This is mainly for use in electronic communication (e-mail, word documents, powerpoint).
Key visual
LOGO AND CLAIM
MUTUAL VISUALISATION LOMAX HOUSE
GARAGE VISUAL LOMAX
DOORS VISUAL LOMAX
SCREEN ROLLER SHUTTERS VISUAL LOMAX
ROLLER SHUTTERS VISUAL LOMAX
BLINDS VISUAL LOMAX
